Sales Training

Welcome to the Regional Media team!

As we strive each day to operate within our core values of Community, Innovation, and Excellence, it’s also important to explain our commitment to you, our employees. You are our most important asset, and your satisfaction with your job is important to our success. In order to help you do your job functions and to better understand the company’s operational strategy, we are providing you with this access to the Regional Media Employee Policies and Procedures Web Portal. Although some of the provisions in this manual are the same or similar to the company’s prior Employee Manual of Policies and Procedures, the Regional Media Employee Policies and Procedures Web Portal is different. Some policies have been improved or clarified, while others have been added or eliminated in order to address our ever-changing work environment. Therefore, the current and active policy in the portal revokes and supersedes any prior policies, handbooks, manuals or similar documents that the company may have used from time to time in the past. Although we have attempted to cover matters of general applicability to all employees, the material in this manual is not exhaustive, and we know that it does not cover every situation which may arise on a day to day basis. Because of this, the Company reserves the right to make changes at any time, with or without notice, and to interpret these policies and procedures at its discretion. This manual is intended only to provide you with basic information about the guidelines and general policies of Regional Media. It is not intended to create, nor does it create, a contract between the Regional Media or its designee and any employee. Each employee is expected to read through this entire Regional Media Employee Policies and Procedures Web Portal regularly. If you do not understand something, please ask for clarification here. Again, welcome to Regional Media!

About Regional Media

With the introduction to radio with llinois radio stations, WKEI, WJRE, and WYEC in 2008, broadcast industry pioneer and Regional Media President and CEO, Fletcher M. Ford founded Regional Media and began building the foundation of what more than a decade later has become the one of the largest local broadcast Radio and media company in the United States. Since its inception, Regional Media has remained at the forefront of industry innovation by implementing new standards and technologies that leverage its award-winning local programming and content into complementary revenue streams. The Company has also significantly expanded its reach with the acquisition of close to 30 teristiral radio signals throughout Iowa, Illinois, Missouri, New Jersey, and the island of Kauai to allow Regional Media to better compete in today’s rapidly transforming media environment. This approach has enabled us to deliver greater levels of service to our local communities and to continue investing in its business and team. The company has expanded its ownership with longtime Regional Media Chief Operating Officer Darren Brown and longtime broadcast pioneer Robert Maschio joining the executive board as members of the ownership group. Robert Maschio is the companies Chief Revenue Officer and Darren Brown is the our Chief Operating Officer. Regional Media has took historic stepts on the broadcast industry including being the first AM station with an FM translator in Illinois, one of the state first HD stations, and many innovations and advancements n each market we serve today. Regional Media completed several station acquisition transactions over the years, strategically assembling highly effective local broadcast and digital teams and a platform that delivers exceptional local content to inform and entertain listeners, while providing premium local advertising opportunities at scale for advertisers. Today, with one of the industries leading digital companies, and as one of the most trusted voices in America, Regional Media remains true to its mission. To be the most reliable, most timely, source of information, music, and entertainment while strengthening the civic and cultural life of the communities we serve.

Fletcher M. Ford

Chief Executive Officer

Robert J. Maschio

Chief Revenue Officer

Darren Brown

Chief Operating Officer

Local Broadcast Sales Online Training

Click on the Local Broadcast Sales logo to the left and create your account. Once your account has been approved you will be able to access the BEST Program. The BEST Program consists of 30 sections and will take approximately 12-15 hours to complete.

Broadcast Sales

Digital Services

Zoom, Syllabus and Local Boost Bundle Intro

Local Booster Bundle

Website 101 – Refresher Training

Targeted Display

Search Engine Marketing

Geo-Fencing & Event Targeting

Reputation Management Cancellation Strategies

Digital Workflow

GMB – Refresher Training

Why SEO?

Selling SEO

Local Listing Optimization

Video Marketing Package

Native Advertising

Programmatic Video

Push Texting Basics

New Social Media Program – Part One

New Social Media Program – Part Two

OTT/CTV Basics – Part One

OTT/CTV – Part Two

Addressable Geo-Fencing

JobFunnel – Part One

JobFunnel – Part Two

Radio Workflow

Radio Workflow is Regional Media’s all-in-one media management software. We utilize RWF everyday for all aspects of our business. From keeping track of prospects to creating proposals and contracts to billing and traffic, Radio Workflow keeps our daily activity organized so we can accomplish more each day.

To get started you will need to watch the following videos. Once you have finished watching these training videos you will need to login to RadioWorkflow.com with your credentials to get familiar with RWF. There will be a couple assignments after the videos to apply what you have learned.